Literature in the form of narratives and its adapted cinematic visualization has always supported each other as statistics proves that a skillful movie adaptation increases the selling of the source text. The paper is an attempt to broaden the insight and discuss the interdisciplinary of written literature and adapted literature with the help of reader’s response theories and audience response theories. The genre that has been selected for study is Animation. The paper is divided into three sections. The first section is the comparative study of structure and techniques (narrative and cinematographic) used in the selected narrative i.e. Shrek! written by William Steig and its adaptation Shrek directed by directed by Andrew Adamson and Vicky Jenson. The second section applies the reader’s response and audience’ response theories in order to find out how a little known “Shrek” character of book named Shrek became famous in animated movie of same name Shrek after eleven years of the publication of book and proved that even a gigantic ogre can be a loving figure for the audience. The third section of the paper is the conclusion which reveals the exploration of all the possibilities as how a not so known book gathers popularity from young as well as adult audience when adapted into an animated movie.
Indian Member 40.00
Others Member 3.00